Instructor Biography - Mike Cooper

Mike Cooper brings 25 years of marketing, sales, and training experience—and 10 years of that laser-focused in independent auto repair.

Mike transforms complex messaging into simple, actionable steps… with a dash of humor. Known for interactive, experiential trainings that stick—like a pit‑crew in your brain. Mike's been in the trenches, running real businesses, coaching teams, and turning story mismatches into customer magnets.